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<h1 class="mt-0 text-4xl font-extrabold text-neutral-900 dark:text-neutral">
The Future of the Nintendo Switch
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<time datetime="2021-09-09 00:00:00 &#43;0000 UTC">9 September 2021</time><span class="px-2 text-primary-500">&middot;</span><span>1945 words</span><span class="px-2 text-primary-500">&middot;</span><span title="Reading time">10 mins</span><span class="px-2 text-primary-500">&middot;</span>
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<ul>
<li><a href="#a-little-history">A Little History&hellip;</a></li>
<li><a href="#the-switchs-disruption">The Switch&rsquo;s Disruption</a></li>
<li><a href="#whats-next-for-nintendo-and-the-switch">What&rsquo;s Next for Nintendo and the Switch?</a></li>
<li><a href="#references">References</a></li>
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<p>Nintendo achieved something truly amazing with the launch of the Switch. It was able to disrupt itself and the entire gaming industry while saving itself from doom. How exactly was Nintendo able to do it and what comes next in that story?</p>
<h2 id="a-little-history" class="relative group">A Little History&hellip; <span class="absolute top-0 w-6 transition-opacity opacity-0 ltr:-left-6 rtl:-right-6 not-prose group-hover:opacity-100"><a class="group-hover:text-primary-300 dark:group-hover:text-neutral-700" style="text-decoration-line: none !important;" href="#a-little-history" aria-label="Anchor">#</a></span></h2>
<img src="supernintendo.jpg"/>
<p>Nintendo is a Japanese multinational consumer electronics and video game company with headquarters in Kyoto, Japan. In its annual report for 2021, the company reported a revenue of $16 billion (¥1,759 trillion) and it currently employs around six thousand people around the world across several different business units.</p>
<p>Nintendo was founded in 1889 as a company that produced and distributed hanafuda, a traditional Japanese card game. During the first half of the 1900s, the company tried to diversify into several different markets with little to no success (e.g. instant rice, love hotels, and a taxi service). During the 60s to 80s, Nintendo started investing in games, electronic toys, and gaming entertainment.</p>
<p>All of these investments culminated in the 90s with the launch of the Super Nintendo Entertainment System which sold around 50 million units worldwide and helped the company enter the US market. By then Nintendo had built several valuable assets in hardware, software, and intellectual property (including the most famous plumber that ever lived, Mario).</p>
<p>After the Super Nintendo, the company continued to release new games and gaming devices throughout the 90s and into the 00s, including the Gameboy, Nintendo 64, GameCube, and the Wii in 2006, which contributed to make Nintendo a force to be reckoned in the gaming industry with net sales that peaked at $18 billion in 2009.</p>
<img src="netsales.png">
<p>In 2010, the previous generation of hardware Wii was approaching the end of its life cycle and coincidentally the company’s annual net sales started dropping. At the end of 2012 the company launched its next-generation gaming console that would replace the Wii, the Wii U. However, the Wii U was a commercial failure and never got a real foothold in the console market selling less than 15 million units worldwide. The platform was described as expensive, confusing and was never able to attract support from either hardcore nor casual customers leading to Nintendo&rsquo;s sales eventually plummeting to just $4 billion in 2017.</p>
<p>2017 was also the same year the company was able to disrupt itself and the entire gaming industry with the launch of the Nintendo Switch which until today sold more than 89 million units worldwide, led to a reported $16 billion net sales in 2021, and ultimately contributed to save Nintendo and establish it once again as one of the biggest players in the game industry.</p>
<h2 id="the-switchs-disruption" class="relative group">The Switch&rsquo;s Disruption <span class="absolute top-0 w-6 transition-opacity opacity-0 ltr:-left-6 rtl:-right-6 not-prose group-hover:opacity-100"><a class="group-hover:text-primary-300 dark:group-hover:text-neutral-700" style="text-decoration-line: none !important;" href="#the-switchs-disruption" aria-label="Anchor">#</a></span></h2>
<img src="console.jpeg">
<p>The Switch entered the market as the first console that was built from the ground up to provide a hybrid experience between mobile and living room gaming (or at least the first one that was actually able to deliver that experience). This hybrid setup allowed Nintendo to create different gaming modes from connecting the Switch to a TV using a dock, to connecting the controls to the main unit and taking it to play on the go. Additionally, the actual remote of the console can be used as two separate controlling devices which allows two players to enjoy a game at once. All these different modes and combinations made the switch a super attractive console for families and casual gamers since it was an affordable and flexible option when compared to the rest of the hardware available.</p>
<p>A problem that Nintendo had to solve was the fact that launching a gaming console entails an interdependency between the actual hardware and its games. Or in other words, a console is only as valuable as the catalog of games available for it. To solve this problem, Nintendo adopted an integrated strategy in order to launch the Switch with a great catalog of games focusing on the same segment that the hardware features of the console were targeting. Nintendo developed several of the initial games and leveraged its valuable intellectual property of characters and stories to sell the Switch i.e. Mario, Zelda, etc.</p>
<p>The Switch is a traditional example of a new-market disruption. Nintendo was targeting casual gamers (non-consumption for the traditional gaming industry) by offering a product that was inferior when compared to the other consoles in the market using the metrics from that time (graphics power, storage, etc) but superior when using the new set of metrics important to the new segment (fun, flexible, casual, affordable, etc). The fact that the Switch was not a super powerful device led to Sony and Microsoft not seeing Nintendo as a real competitor since their performance metrics were focused on high-end gamers and AAA titles. This created an asymmetric motivation, meaning that the incumbent companies simply conceded that market to Nintendo as it was not interesting for them. Ultimately, Nintendo gained market share with the Switch selling over 80 million units worldwide. At the moment other players still do not have the incentives to compete in that market and even if they did, they would not be able to because neither of them is competing on the same performance metrics as the Switch nor with the same organization and business structure that would allow them to succeed.</p>
<img src="lite.png">
<p>In July 2019, Nintendo decided to launch a cheaper version of the product called the Switch Lite, this was a clear example of the company disrupting itself. Namely, Nintendo created a low-end disruption over its own product by creating a cheaper “good enough” product that targets over-served customers of the original Switch. This created a strong foothold on the low-end market for video games which is hard to compete against.</p>
<p>Currently, Nintendo and the Switch are in a phase of sustaining innovation where incremental performance improvements in attributes are provided to the more valuable/demanding customers in the market. The proof of this is the next version of the console, due to launch in October 2021, the Nintendo Switch OLED, which is basically the same as the current Switch with a bigger screen, bigger battery, and more internal storage. This makes complete sense from a strategic point of view, after defining and deploying such a successful product, Nintendo is focusing on a deliberate strategy to grow its market share and meet the needs of its best customers in order to beat the competition, not that there is actually one at the time.</p>
<h2 id="whats-next-for-nintendo-and-the-switch" class="relative group">What&rsquo;s Next for Nintendo and the Switch? <span class="absolute top-0 w-6 transition-opacity opacity-0 ltr:-left-6 rtl:-right-6 not-prose group-hover:opacity-100"><a class="group-hover:text-primary-300 dark:group-hover:text-neutral-700" style="text-decoration-line: none !important;" href="#whats-next-for-nintendo-and-the-switch" aria-label="Anchor">#</a></span></h2>
<img src="olde.jpeg">
<p>Currently, the Switch is already the 7th best selling console of all time and the 2nd best selling handheld gaming device of all time with 89 million units sold worldwide. Considering just the consoles still in the market, the Switch has already become the number 2 device in just 4 years.</p>
<img src="chart.png">
<p>It is expected that, for the time being, Nintendo will retain its position in the market and keep evolving the Switch and its ecosystem with new incremental improvements. Companies like Sony and Microsoft which are targeting the high-end gamer segment will not be able to compete with Nintendo due to the humongous differences in the structures of their businesses and organization. Moreover, the other organizations also do not have any incentive to try to compete in the same market as Nintendo because, from their point of view, it is a lower margin market than the one they already have which creates an asymmetric motivation for them to flee up, conceding the low-end without fighting over it. Finally, Nintendo will have a huge advantage over new competitors that tackle its segment and it has every motivation to fight the entrance of new players into its space.</p>
<p>However, there are still points that might require course correction to avoid potential future problems. The first one is the lack of traction from other game developers and publishers in respect to the Switch. Looking at the list of the top 10 best-selling games for the platform only 2 were not developed by Nintendo or one of its subsidiaries. The Switch developer experience has a low barrier to entry (each dev kit costing around $450) but there is a 30% “tax” on each game sold taken from the developers/publishers by Nintendo. The company could potentially look at their developer relationships and explore ways to improve the business model to get a bigger catalog of games faster. A couple of examples would be to help promote games via their channels, or the creation of an indie games program to help and promote smaller companies. Ultimately, this means that in order to grow Nintendo needs to move away from its integrated strategy into a specialized one where it focuses on the most important pieces of the system and in delivering it perfectly i.e. the console, the store, and its IP. But for that, it needs to ensure the right level of modularity so that other developers and publishers can thrive in that space.</p>
<p>Another issue with the Switch is the lack of non-gaming applications available in the device that leads to a clash with the main Job-To-Be-Done for the product, “I want entertainment for me and my family”. The Switch has the potential to be the central hub for family entertainment, however, only three video streaming applications are available on the platform: Hulu, Youtube, and Funimation. Working with companies that provide other types of entertainment like Netflix and Disney and helping them launch those services on the Switch would be a great opportunity for Nintendo to improve the feature set of the device and better serve its users.</p>
<img src="netflix.jpeg">
<p>Regarding the future, Nintendo is clearly betting on game streaming as a way to move up in the market and disrupt yet again the other players. This would be a great technology to drive the next round of low-end disruption by offering a cheaper way to play AAA games without having to own expensive hardware and upgrade it every one or two years. However, creating its own streaming service might not be the best strategy, Nintendo should look into making its system more modular and potentially partnering with other companies like Google Stadia to get access to streaming capabilities and an existing catalog of games right away.</p>
<p>Ultimately, the common factor across all of Nintendo’s decisions and actions has been the ability to focus on understanding and delivering against the underlying Job-To-Be-Done for its customers. The company was able to understand that the gaming experience could solve the problem (or “job”) of family or party entertainment as well as the standard problems customers hire a gaming device to solve (i.e. play games). By organizing the entire company around these jobs, Nintendo created the ability to target non-consumption and attract a completely different segment of users to its products. Moreover, by implementing an integrated strategy that delivered new hardware, developed new games, and leveraged family-friendly characters known around the world, Nintendo was able to deliver a perfect solution for the job and completely disrupt the gaming industry. In my view, this relentless focus on the customer and how to best solve its problem is why Nintendo has become a Purpose Brand that focuses on providing great family fun and entertainment using technology.</p>
<img src="end.jpeg">
<h2 id="references" class="relative group">References <span class="absolute top-0 w-6 transition-opacity opacity-0 ltr:-left-6 rtl:-right-6 not-prose group-hover:opacity-100"><a class="group-hover:text-primary-300 dark:group-hover:text-neutral-700" style="text-decoration-line: none !important;" href="#references" aria-label="Anchor">#</a></span></h2>
<p><a href="https://www.pocket-lint.com/games/news/nintendo/155391-nintendo-switch-cloud-version-streaming-explained-games-list">Henderson, Rik. “What is Nintendo Switch Cloud Streaming, how does it work and what Cloud Version games are there?” Pocket-Lint</a></p>
<p><a href="https://www.lifewire.com/reasons-the-wii-u-is-a-failure-2498588">Herold, Charles. “10 Reasons the Wii U Was a Failure.” Lifewire.</a></p>
<p><a href="https://www.nintendo.co.jp/ir/pdf/2021/annual2103e.pdf">Nintendo. “Nintendo Annual Report FY 2021.”</a></p>
<p><a href="https://arstechnica.com/gaming/2021/07/what-the-oled-model-means-for-the-future-of-nintendo-switch/">Orland, Kyle. “What the “OLED Model” means for the future of Nintendo Switch.” ARS Technica.</a></p>
<p><a href="https://time.com/4662446/nintendo-president-switch-interview/">Peckham, Matt. “19 Things Nintendo&rsquo;s President Told Us About Switch and More.” Time.</a></p>
<p><a href="https://www.statista.com/statistics/216622/net-sales-of-nintendo-since-2008/">Statista. “Nintendo&rsquo;s net sales from fiscal 2008 to 2021.”</a></p>
<p><a href="https://en.wikipedia.org/wiki/List_of_best-selling_game_consoles">Wikipedia. “List of best-selling game consoles.”</a></p>
<p><a href="https://en.wikipedia.org/wiki/List_of_best-selling_Nintendo_Switch_video_games">Wikipedia. “List of best-selling Nintendo Switch video games.”</a></p>
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<h1 class="mt-0 text-4xl font-extrabold text-neutral-900 dark:text-neutral">
Nuno Coração – Meet the Mentor
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<time datetime="2022-06-26 00:00:00 &#43;0000 UTC">26 June 2022</time><span class="px-2 text-primary-500">&middot;</span><span>855 words</span><span class="px-2 text-primary-500">&middot;</span>
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<span class="dark:text-neutral-300">This article was originally published externally, read the original <a target="_blank" href="https://mentorcruise.com/blog/nuno-coracao-meet-the-mentor-01006/">here</a>.</span>
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<p>I’ve been building and shipping products across multiple roles and industries, from video streaming applications to API platforms.</p>
<h1 id="why-did-you-decide-to-become-a-mentor" class="relative group">Why did you decide to become a mentor? <span class="absolute top-0 w-6 transition-opacity opacity-0 ltr:-left-6 rtl:-right-6 not-prose group-hover:opacity-100"><a class="group-hover:text-primary-300 dark:group-hover:text-neutral-700" style="text-decoration-line: none !important;" href="#why-did-you-decide-to-become-a-mentor" aria-label="Anchor">#</a></span></h1>
<p>Throughout my career, I was fortunate enough to find (or be found by) amazing mentors that helped me in several different ways. Some provided advice for professional decisions and career management, others access to opportunities, and some just took me along for the ride to “watch &amp; learn”. All of those contributed so much to make me a better professional and gave me some really interesting opportunities in my career. In the last few years, I started being a mentor myself and I am really enjoying the experience of helping others grow and fulfill their career dreams.</p>
<h1 id="what-benefits-did-you-gain-from-working-with-mentors-early-on" class="relative group">What benefits did you gain from working with mentors early on? <span class="absolute top-0 w-6 transition-opacity opacity-0 ltr:-left-6 rtl:-right-6 not-prose group-hover:opacity-100"><a class="group-hover:text-primary-300 dark:group-hover:text-neutral-700" style="text-decoration-line: none !important;" href="#what-benefits-did-you-gain-from-working-with-mentors-early-on" aria-label="Anchor">#</a></span></h1>
<p>The main benefit was the ability to tap into someone else’s experience and seniority and learn from their past experiences. It allowed me to get a glimpse of the future and accelerate some career milestones I wanted for myself. As an example, I never had the dream of working or living abroad, but after talking about it with my mentors (that had that experience) I learned so much about what it could bring me professionally and personally that when that opportunity came I was better prepared to make the right decision. Overall, it gave me the chance to learn how to become a better professional by watching how my mentors did it on a professional setting. Moreover, it gave me the chance to manage my career by tapping into their advice and experience in order to achieve my goals.</p>
<h1 id="how-did-you-get-your-career-start" class="relative group">How did you get your career start? <span class="absolute top-0 w-6 transition-opacity opacity-0 ltr:-left-6 rtl:-right-6 not-prose group-hover:opacity-100"><a class="group-hover:text-primary-300 dark:group-hover:text-neutral-700" style="text-decoration-line: none !important;" href="#how-did-you-get-your-career-start" aria-label="Anchor">#</a></span></h1>
<p>My career started as a trainee in a telco company here in Portugal. I just left university and a junior researcher position to become a solutions architect for the TV department. It was amazing to get the first job with such responsibility and exposure to the entire organization. However, I have to say that the best part of that role was my manager who made an extra effort to coach and teach me so many invaluable lessons that I do still remember after so many years.</p>
<blockquote>
<p>Good advice is not “one-size-fits-all”</p>
</blockquote>
<h1 id="how-do-you-usually-set-up-mentorships" class="relative group">How do you usually set up mentorships? <span class="absolute top-0 w-6 transition-opacity opacity-0 ltr:-left-6 rtl:-right-6 not-prose group-hover:opacity-100"><a class="group-hover:text-primary-300 dark:group-hover:text-neutral-700" style="text-decoration-line: none !important;" href="#how-do-you-usually-set-up-mentorships" aria-label="Anchor">#</a></span></h1>
<p>I usually like to understand what are the person’s goals for the mentorship and depending on those design a specific plan. Independently of the goal, I aim to have a weekly 1:1 with each mentee to catch up on progress and see if there is anything that I can do to help with. I also like to have a log file in docs to track questions/actions/open points. What we do within this framework highly depends on the goals themselves. For example, if the mentee is looking for help in switching into a product role, I might help review the CV and LinkedIn profile and prepare them for interviews with material and mock sessions.</p>
<h1 id="what-benefit-can-you-provide-to-mentees-over-self-studying" class="relative group">What benefit can you provide to mentees over self-studying? <span class="absolute top-0 w-6 transition-opacity opacity-0 ltr:-left-6 rtl:-right-6 not-prose group-hover:opacity-100"><a class="group-hover:text-primary-300 dark:group-hover:text-neutral-700" style="text-decoration-line: none !important;" href="#what-benefit-can-you-provide-to-mentees-over-self-studying" aria-label="Anchor">#</a></span></h1>
<p>As with my own personal experience, the best benefit I can provide my mentees is to allow them to tap into my experiences, and the rational behind them, so that they can learn from it. I don’t mean to say they should do exactly as I did, no advice comes in a “one-size-fits-all” package. Moreover, I definitely made some mistakes along the way. But with that insight, each person can decide what resonates with them and what doesn’t in order to make their own decisions. In summary, I’m here to help with product topics and career management, specially people that want to get into product and don’t know where to start.</p>
<h1 id="whats-been-your-favourite-mentorship-story-so-far" class="relative group">What’s been your favourite mentorship story so far? <span class="absolute top-0 w-6 transition-opacity opacity-0 ltr:-left-6 rtl:-right-6 not-prose group-hover:opacity-100"><a class="group-hover:text-primary-300 dark:group-hover:text-neutral-700" style="text-decoration-line: none !important;" href="#whats-been-your-favourite-mentorship-story-so-far" aria-label="Anchor">#</a></span></h1>
<p>In one of my previous role I was managing two young professionals that joined the product team as QA Engineers. Both of them wanted to become Product Managers and were looking for ways to make that move happen. During one year I made an extra effort to share my experiences, give advice, and try to get them as many opportunities to have a “taste” of what PM is by getting them into meetings and brainstormings with my dev teams, shadow customer calls, attend meetings with management, etc. I was really happy the day I was able to sponsor both of them into their first PM roles still within the company. Since then it has been even more fulfilling to watch them grow and have their own successful careers in Product.</p>
<h1 id="what-are-you-getting-out-of-being-a-mentor" class="relative group">What are you getting out of being a mentor? <span class="absolute top-0 w-6 transition-opacity opacity-0 ltr:-left-6 rtl:-right-6 not-prose group-hover:opacity-100"><a class="group-hover:text-primary-300 dark:group-hover:text-neutral-700" style="text-decoration-line: none !important;" href="#what-are-you-getting-out-of-being-a-mentor" aria-label="Anchor">#</a></span></h1>
<p>From my experience, having access to mentors, allowed me to grow and improve at a professional and personal level faster than by myself. At this stage in my life, I feel like I’ve experienced enough to have something valuable to share with others and maybe help them achieve their goals. Ultimately, that is what I am aiming to get out of this experience, to be able to have the same impact as a mentor as my mentors had on me.</p>
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<h1 class="mt-0 text-4xl font-extrabold text-neutral-900 dark:text-neutral">
Nuno Coração – Meet the Mentor
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<time datetime="2022-06-26 00:00:00 &#43;0000 UTC">26 June 2022</time><span class="px-2 text-primary-500">&middot;</span><span>855 words</span><span class="px-2 text-primary-500">&middot;</span>
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<span class="dark:text-neutral-300">This article was originally published externally, read the original <a target="_blank" href="https://mentorcruise.com/blog/nuno-coracao-meet-the-mentor-01006/">here</a>.</span>
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<p>I’ve been building and shipping products across multiple roles and industries, from video streaming applications to API platforms.</p>
<h1 id="why-did-you-decide-to-become-a-mentor" class="relative group">Why did you decide to become a mentor? <span class="absolute top-0 w-6 transition-opacity opacity-0 ltr:-left-6 rtl:-right-6 not-prose group-hover:opacity-100"><a class="group-hover:text-primary-300 dark:group-hover:text-neutral-700" style="text-decoration-line: none !important;" href="#why-did-you-decide-to-become-a-mentor" aria-label="Anchor">#</a></span></h1>
<p>Throughout my career, I was fortunate enough to find (or be found by) amazing mentors that helped me in several different ways. Some provided advice for professional decisions and career management, others access to opportunities, and some just took me along for the ride to “watch &amp; learn”. All of those contributed so much to make me a better professional and gave me some really interesting opportunities in my career. In the last few years, I started being a mentor myself and I am really enjoying the experience of helping others grow and fulfill their career dreams.</p>
<h1 id="what-benefits-did-you-gain-from-working-with-mentors-early-on" class="relative group">What benefits did you gain from working with mentors early on? <span class="absolute top-0 w-6 transition-opacity opacity-0 ltr:-left-6 rtl:-right-6 not-prose group-hover:opacity-100"><a class="group-hover:text-primary-300 dark:group-hover:text-neutral-700" style="text-decoration-line: none !important;" href="#what-benefits-did-you-gain-from-working-with-mentors-early-on" aria-label="Anchor">#</a></span></h1>
<p>The main benefit was the ability to tap into someone else’s experience and seniority and learn from their past experiences. It allowed me to get a glimpse of the future and accelerate some career milestones I wanted for myself. As an example, I never had the dream of working or living abroad, but after talking about it with my mentors (that had that experience) I learned so much about what it could bring me professionally and personally that when that opportunity came I was better prepared to make the right decision. Overall, it gave me the chance to learn how to become a better professional by watching how my mentors did it on a professional setting. Moreover, it gave me the chance to manage my career by tapping into their advice and experience in order to achieve my goals.</p>
<h1 id="how-did-you-get-your-career-start" class="relative group">How did you get your career start? <span class="absolute top-0 w-6 transition-opacity opacity-0 ltr:-left-6 rtl:-right-6 not-prose group-hover:opacity-100"><a class="group-hover:text-primary-300 dark:group-hover:text-neutral-700" style="text-decoration-line: none !important;" href="#how-did-you-get-your-career-start" aria-label="Anchor">#</a></span></h1>
<p>My career started as a trainee in a telco company here in Portugal. I just left university and a junior researcher position to become a solutions architect for the TV department. It was amazing to get the first job with such responsibility and exposure to the entire organization. However, I have to say that the best part of that role was my manager who made an extra effort to coach and teach me so many invaluable lessons that I do still remember after so many years.</p>
<blockquote>
<p>Good advice is not “one-size-fits-all”</p>
</blockquote>
<h1 id="how-do-you-usually-set-up-mentorships" class="relative group">How do you usually set up mentorships? <span class="absolute top-0 w-6 transition-opacity opacity-0 ltr:-left-6 rtl:-right-6 not-prose group-hover:opacity-100"><a class="group-hover:text-primary-300 dark:group-hover:text-neutral-700" style="text-decoration-line: none !important;" href="#how-do-you-usually-set-up-mentorships" aria-label="Anchor">#</a></span></h1>
<p>I usually like to understand what are the person’s goals for the mentorship and depending on those design a specific plan. Independently of the goal, I aim to have a weekly 1:1 with each mentee to catch up on progress and see if there is anything that I can do to help with. I also like to have a log file in docs to track questions/actions/open points. What we do within this framework highly depends on the goals themselves. For example, if the mentee is looking for help in switching into a product role, I might help review the CV and LinkedIn profile and prepare them for interviews with material and mock sessions.</p>
<h1 id="what-benefit-can-you-provide-to-mentees-over-self-studying" class="relative group">What benefit can you provide to mentees over self-studying? <span class="absolute top-0 w-6 transition-opacity opacity-0 ltr:-left-6 rtl:-right-6 not-prose group-hover:opacity-100"><a class="group-hover:text-primary-300 dark:group-hover:text-neutral-700" style="text-decoration-line: none !important;" href="#what-benefit-can-you-provide-to-mentees-over-self-studying" aria-label="Anchor">#</a></span></h1>
<p>As with my own personal experience, the best benefit I can provide my mentees is to allow them to tap into my experiences, and the rational behind them, so that they can learn from it. I don’t mean to say they should do exactly as I did, no advice comes in a “one-size-fits-all” package. Moreover, I definitely made some mistakes along the way. But with that insight, each person can decide what resonates with them and what doesn’t in order to make their own decisions. In summary, I’m here to help with product topics and career management, specially people that want to get into product and don’t know where to start.</p>
<h1 id="whats-been-your-favourite-mentorship-story-so-far" class="relative group">What’s been your favourite mentorship story so far? <span class="absolute top-0 w-6 transition-opacity opacity-0 ltr:-left-6 rtl:-right-6 not-prose group-hover:opacity-100"><a class="group-hover:text-primary-300 dark:group-hover:text-neutral-700" style="text-decoration-line: none !important;" href="#whats-been-your-favourite-mentorship-story-so-far" aria-label="Anchor">#</a></span></h1>
<p>In one of my previous role I was managing two young professionals that joined the product team as QA Engineers. Both of them wanted to become Product Managers and were looking for ways to make that move happen. During one year I made an extra effort to share my experiences, give advice, and try to get them as many opportunities to have a “taste” of what PM is by getting them into meetings and brainstormings with my dev teams, shadow customer calls, attend meetings with management, etc. I was really happy the day I was able to sponsor both of them into their first PM roles still within the company. Since then it has been even more fulfilling to watch them grow and have their own successful careers in Product.</p>
<h1 id="what-are-you-getting-out-of-being-a-mentor" class="relative group">What are you getting out of being a mentor? <span class="absolute top-0 w-6 transition-opacity opacity-0 ltr:-left-6 rtl:-right-6 not-prose group-hover:opacity-100"><a class="group-hover:text-primary-300 dark:group-hover:text-neutral-700" style="text-decoration-line: none !important;" href="#what-are-you-getting-out-of-being-a-mentor" aria-label="Anchor">#</a></span></h1>
<p>From my experience, having access to mentors, allowed me to grow and improve at a professional and personal level faster than by myself. At this stage in my life, I feel like I’ve experienced enough to have something valuable to share with others and maybe help them achieve their goals. Ultimately, that is what I am aiming to get out of this experience, to be able to have the same impact as a mentor as my mentors had on me.</p>
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Bulk User Add for Docker Business and Teams
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<time datetime="2022-07-27 00:00:00 &#43;0000 UTC">27 July 2022</time><span class="px-2 text-primary-500">&middot;</span><span>290 words</span><span class="px-2 text-primary-500">&middot;</span>
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<span class="dark:text-neutral-300">This article was originally published externally, read the original <a target="_blank" href="https://www.docker.com/blog/bulk-user-add-for-docker-business-and-teams/">here</a>.</span>
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<p>Docker’s goal is to create a world-class product experience for our customers. We want to build a robust product that will help all teams achieve their goals. In line with that, we’ve tried to simplify the process of onboarding your team into the Docker ecosystem with our Bulk User Add feature for Docker Business and Docker Team subscriptions.</p>
<p>You can invite your team to their accounts by uploading a file including their email addresses to Docker Hub. The CSV file can either be a file you create for this specific purpose, or one that’s extracted from another in-house system. The sole requirement is that the file contains a column with the email addresses of the users that will be invited into Docker. Once the CSV file is uploaded using Docker Hub, each team member in the file will receive an invitation to use their account.</p>
<img src="image1.webp"/>
<p>We’ve also updated Docker Hub’s web interface to add multiple members at once. We hope this is useful for smaller teams that can just copy and paste a list of emails directly in the web interface and onboard everyone they need. Once your team is invited, you can see both the pending and accepted invites through Docker Hub.</p>
<img src="image2.png.webp"/>
<p>Bulk User Add can be used without needing to have SSO setup for your organization. This feature allows you to get the most out of your Docker Team or Business subscription, and it greatly simplifies the onboarding process.</p>
<p>Learn more about the feature on our docs page, and sign in to your Docker Hub account to try it for yourself.</p>
<p>And if you have any questions or would like to discuss this feature, please attend our upcoming</p>
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<li><a href="#how-did-we-get-here">How Did We Get Here?</a></li>
<li><a href="#massive-investment-in-content">Massive Investment in Content</a></li>
<li><a href="#quality-is-decreasing">Quality is Decreasing</a></li>
<li><a href="#more-money-in-more-money-out">More Money In… More Money Out</a></li>
<li><a href="#what-happens-next">What Happens Next?</a></li>
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<p>Last July and for the first time ever, <a target="_blank" href="https://www.forbes.com/sites/carlieporterfield/2022/08/18/streaming-viewership-surpasses-cable-for-first-time-nielsen-says/?sh=76189d23767e">streaming viewership surpassed cable</a>. The streaming wars began around 2010 when Netflix introduced their first streaming-only plan with no DVD rentals, other players (cough, cough… Blockbuster) laughed at the time… little did they know. A decade after, there’s a multitude of streaming services available for mainstream entertainment and also for specific niches (e.g., <a target="_blank" href="https://curiositystream.com">Curiosity Stream</a> - documentaries, <a target="_blank" href="https://www.crunchyroll.com/">Crunchyroll</a> - anime, etc.).</p>
<h2 id="how-did-we-get-here" class="relative group">How Did We Get Here? <span class="absolute top-0 w-6 transition-opacity opacity-0 ltr:-left-6 rtl:-right-6 not-prose group-hover:opacity-100"><a class="group-hover:text-primary-300 dark:group-hover:text-neutral-700" style="text-decoration-line: none !important;" href="#how-did-we-get-here" aria-label="Anchor">#</a></span></h2>
<p>This question could turn into its series of posts, aka a very long and boring answer. The short version, Netflix hit gold when they launched their streaming-only subscription service that allowed customers to watch what they wanted when they wanted. This was a massive shift from the linear TV experience where you either had to wait in front of the TV to watch your favorite show, record and watch it later, or wait for a rerun (<em>fun fact: there was another option to set a reminder to watch your shows :D</em>). Not only did Netflix launch a way better product to <strong>consume</strong> content, but it also changed the way users <strong>discovered</strong> new series and movies by recommending new shows based on previous history. Users flocked to this service, which was significantly better than the alternatives and also cheaper than the average cable subscription at the time (i.e., <em>cutting the chord</em>).</p>
<img style="box-shadow: 10px 10px 30px 2px rgba(0,0,0,0.6);" src="players.png"/>
<p>After Netflix showed everyone how people really wanted to consume content, several players were interested in replicating that model themselves. Traditional content producers (e.g., HBO, Disney, etc.) saw a way to control their distribution channel and get a direct relationship with their customers. Other players, like Apple and Amazon, saw a good opportunity to expand their <em>service subscription</em> strategy by offering yet-another-service to their user-base. This year, most of these services <a target="_blank" href="https://www.indiewire.com/2022/08/how-many-subscribers-netflix-hbo-max-disney-plus-1234744445/">reached hundreds of millions of paying users</a>, and the competition in this industry was never been this strong.</p>
<h2 id="massive-investment-in-content" class="relative group">Massive Investment in Content <span class="absolute top-0 w-6 transition-opacity opacity-0 ltr:-left-6 rtl:-right-6 not-prose group-hover:opacity-100"><a class="group-hover:text-primary-300 dark:group-hover:text-neutral-700" style="text-decoration-line: none !important;" href="#massive-investment-in-content" aria-label="Anchor">#</a></span></h2>
<div style="width:100%;height:0;padding-bottom:56%;position:relative;"><iframe src="https://giphy.com/embed/2u11zpzwyMTy8" width="100%" height="100%" style="position:absolute" frameBorder="0" class="giphy-embed" allowFullScreen></iframe></div>
<p>One of the strong signals of this competition is the huge amounts of money being spent in content production. HBO just released <em><a target="_blank" href="https://en.wikipedia.org/wiki/House_of_the_Dragon">House of the Dragon</a></em>, a prequel to their hit series <em><a target="_blank" href="https://en.wikipedia.org/wiki/Game_of_Thrones">Game of Thrones</a></em>. The first season had an estimated production cost of just <a target="_blank" href="https://variety.com/2022/tv/news/house-of-the-dragon-budget-episode-cost-1235238285/">under $20 million per episode</a>, making the 10 episode run cost a full $200 million. In comparison, <em><a target="_blank" href="https://en.wikipedia.org/wiki/Game_of_Thrones">Game of Thrones</a></em> cost <a target="_blank" href="https://variety.com/2022/tv/news/house-of-the-dragon-budget-episode-cost-1235238285/">around $100 million per season</a>, with the average cost per episode starting around $6 million in season 1 and going up to $15 million in the final season. This means HBO just invested roughly double what it did in the last season of <em><a target="_blank" href="https://en.wikipedia.org/wiki/Game_of_Thrones">Game of Thrones</a></em>.</p>
<p>Amazon, coincidentally, also decided to launch its <em>prequel</em> of a super-loved property in the fantasy drama space, <em><a target="_blank" href="https://en.wikipedia.org/wiki/The_Lord_of_the_Rings">Lord of the Rings</a></em>. Investment in the new series, called <em><a target="_blank" href="https://en.wikipedia.org/wiki/The_Lord_of_the_Rings:_The_Rings_of_Power">Lord of the Rings: The Rings of Power</a></em>, is estimated to be around $1 billion. Amazon bought the franchise rights to <em><a target="_blank" href="https://en.wikipedia.org/wiki/The_Lord_of_the_Rings">Lord of the Rings</a></em> for <a target="_blank" href="https://www.bloomberg.com/news/articles/2022-09-03/amazon-s-lord-of-the-rings-series-draws-25-million-on-debut">$250 million</a> and invested $465 million to produce the eight-episode first season of the show. In comparison, the entire trilogy of the <em><a target="_blank" href="https://en.wikipedia.org/wiki/The_Lord_of_the_Rings">Lord of the Rings</a></em> was produced for roughly $300 million, $100 million for each movie.</p>
<p>Netflix has been increasing its costs with content production in <a target="_blank" href="https://www.statista.com/statistics/964789/netflix-content-spend-worldwide/">the last years</a>, arriving at <a target="_blank" href="https://deadline.com/2022/07/netflix-content-spending-plateau-17-billion-1235072812/">$17 billion this year</a>. Disney is set to spend even more than that, <a target="_blank" href="https://www.hollywoodreporter.com/business/digital/disney-content-spend-profit-streaming-1235145367/">$32 billion</a> (even after cuts). In a different space, big tech companies are also <a target="_blank" href="https://www.nytimes.com/2022/07/24/technology/sports-streaming-rights.html">getting into <em>live sports</em></a>. All of this spending creates a super competitive environment across all services, which is not necessarily in the best interest of the viewers.</p>
<h2 id="quality-is-decreasing" class="relative group">Quality is Decreasing <span class="absolute top-0 w-6 transition-opacity opacity-0 ltr:-left-6 rtl:-right-6 not-prose group-hover:opacity-100"><a class="group-hover:text-primary-300 dark:group-hover:text-neutral-700" style="text-decoration-line: none !important;" href="#quality-is-decreasing" aria-label="Anchor">#</a></span></h2>
<div style="width:100%;height:0;padding-bottom:56%;position:relative;"><iframe src="https://giphy.com/embed/l0IycBz4icBmwxV6M" width="100%" height="100%" style="position:absolute" frameBorder="0" class="giphy-embed" allowFullScreen></iframe></div>
<p>One could argue that all the investment and all the money being thrown at content production will bring the golden age of entertainment. However, as most big investments, they are made to make someone money. In the entertainment industry, one of the ways to reduce risk is to invest in properties that have already proven their value in opposition to new Intellectual Property (IP).</p>
<p>The levels of “content pumping” that we are seeing nowadays lead to a massive decrease in quality, and worse, viewer fatigue. Especially since it is focused on a minimal set of genres (i.e., fantasy, hero movies, etc.) and franchises (i.e., Marvel Cinematic Universe, DC Cinematic Universe, Star Wars, Fast and the Furious, etc.)</p>
<h2 id="more-money-in-more-money-out" class="relative group">More Money In… More Money Out <span class="absolute top-0 w-6 transition-opacity opacity-0 ltr:-left-6 rtl:-right-6 not-prose group-hover:opacity-100"><a class="group-hover:text-primary-300 dark:group-hover:text-neutral-700" style="text-decoration-line: none !important;" href="#more-money-in-more-money-out" aria-label="Anchor">#</a></span></h2>
<p>When a company increases costs, usually the aim is to increase revenue and profit. Streaming services charge a fixed fee per month. Therefore, it doesn’t really matter how much or how little you loved the next big <em>fantasy drama</em> series from your favorite streaming provider – they will make the same amount of money from you.</p>
<p>Unless… streaming companies increase subscription prices and find new ways to monetize content. Aided by the excuse of inflation, most services have <a target="_blank" href="https://fortune.com/2022/08/11/disney-plus-hulu-price-increase-hbo-max-paramount-peacock/">increased their prices</a> in the last year. Specifically, Disney+ subscription in the U.S. will rise from $7.99 to $10.99, while Hulu&rsquo;s ad-free offering will jump from $12.99 per month to $14.99 per month. Netflix cheapest plan <a target="_blank" href="https://www.theverge.com/2022/3/24/22993562/netflix-price-increase-us-plans-2022">increased</a> to $9.99, with the top one at $20.00. Additionally, executives from most of these big companies are also <a target="_blank" href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/06/17/why-streaming-platforms-are-accelerating-their-plans-for-an-advertising-model-now/">planning to roll out ads</a> for their services. Yes, even <a target="_blank" href="https://www.nytimes.com/2022/04/19/business/media/netflix-amazon-disney-ads.html">Netflix that resisted for years</a>
cannot keep ignoring that option when faced with competition.</p>
<p>Ultimately, this is a worse product for the user. Price increases could make the overall cost of streaming services too high for some users, which will force a choice of which services to keep. Furthermore, you will get ads again, or you can pay more if you would rather not see them.</p>
<h2 id="what-happens-next" class="relative group">What Happens Next? <span class="absolute top-0 w-6 transition-opacity opacity-0 ltr:-left-6 rtl:-right-6 not-prose group-hover:opacity-100"><a class="group-hover:text-primary-300 dark:group-hover:text-neutral-700" style="text-decoration-line: none !important;" href="#what-happens-next" aria-label="Anchor">#</a></span></h2>
<p>The high levels of competition have begun to generate frustration among users. Users are starting to get <em>fatigued</em> with the low-quality and constant recycling of content (I swear, I am uncertain whether I can handle yet another Marvel Movie or Star Wars trilogy). The increase in prices, especially in the current economic situation, will force users to choose which services to pay for, if any. And ultimately, competition for user’s attention has never been so high. Social networks like Twitter, Instagram, and TikTok take hours of engagement daily out of each user. Video game investment has never been so high, with so many options of games and consoles.</p>
<p>In my opinion, the streaming wars have already peaked, and we’ll see a change in the upcoming years before getting to a new equilibrium. I think that one out of three things will happen:</p>
<ul>
<li><strong>Horizontal Expansion</strong> - current streaming services would need to expand to provide additional services and bundle them together. This would increase the <em>value for money</em> and could be interesting to some users depending on what is being bundled. Netflix has begun doing this with <a target="_blank" href="https://www.wired.com/story/how-to-play-netflix-games/">games</a>. Companies like Amazon and Apple came into streaming exactly for this reason, expanding into streaming even if it was not their core business.</li>
<li><strong>Aggregation</strong> - One service to rule them all… If one of the existing services, or a new player, can aggregate content from several players at a lower price point, this could create a captivating value proposition for customers on the lower end. This option seems highly unlikely, this was Netflix play years ago, and it didn’t work, potentially because they were greedy. Nevertheless, in the current scenario, it is highly unlikely that big players would share rights with another VS getting exclusivity on those.</li>
<li><strong>Merges and Acquisitions</strong> - Big fish eats smaller fish. This is bound to happen at some point, it’s just a matter of time and which company will acquire which company for what amount of money. It’s not clear if this will be good or bad for customers, depending on who starts playing together.</li>
</ul>
<p>My prediction is that ultimately, big tech companies like Amazon or Apple will begin acquiring other smaller players. These companies come into streaming as a horizontal expansion from their core businesses. Both are armed with an order of magnitude more revenues than their <em>content only</em> counterparts. As an example, in 2021 Disney’s revenue was $81.10 billion and Netflix&rsquo;s was $24.9 billion. In comparison, Apple’s revenue in the same year was $378.32 billion and Amazon’s was $468.82 billion. With this kind of “war chest” plus their own core business (Apple devices, and Amazon e-commerce business) it will be way easier for these companies to step in when they want to.</p>
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2022
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